PLU | SM BA In Marketting And Enterpreneurship

PLU | SM BA In Marketting And Enterpreneurship

THE PROGRAM AIM AND OBJECTIVES
Aim
The program is designed to satisfy the needs of business people and professionals who will offer solutions to more difficult and unique problems which demand immediate action.
Objectives

• Broaden the student’s existing understanding of the marketing function
• Develop a capacity for analyzing complex marketing and entrepreneurship situations
• Broaden the student’s existing understanding of the entrepreneurial function
• Leading decision making on appropriate courses of action in areas of
• marketing and entrepreneurship situations

YEAR ONE
SEMESTER ONE

1. ME 111 Introduction to Business
2. ME 112 Introduction to Business Communication
3. ME 113 Introduction to Strategic Management
4. ME 114 Management Principles and Practice

SEMESTER TWO

1. ME 121 Introduction to Business Mathematics & Statics
2. ME 122 Computer Applications
3. ME 123 Introduction to Organizational Behaviour
4. ME 124 Introduction to Entrepreneurship

YEAR TWO
SEMESTER ONE

1. ME 211 Introduction to Business Law
2. ME 212 Micro – Economics
3. ME 213 Financial Accounting 1
4. ME 214 Introduction to Capital Markets

SEMESTER TWO

1. ME 221 Business Environment
2. ME 222 Macro Economics
3. ME 223 Practice of Sales Management
4. ME 224 Introduction to Marketing

YEAR THREE
SEMESTER ONE

1. ME 311 Research Methodology
2. ME 312 Communication and Information Technology
3. ME 313 Business Law
4. ME 314 Entrepreneurship

SEMESTER TWO

1. ME 321 Marketing Management
2. ME 322 Quantitative Techniques
3. ME 323 Human Resource Management
4. ME 324 Financial Management

YEAR FOUR
SEMESTER ONE

1. ME 411 International and Global Marketing
2. ME 412 Consumer Behaviour
3. ME 413 Strategic Management
4. ME 414 Financial Institutions and Capital Markets

SEMESTER TWO

1. ME 421 Market Policy and Strategy
2. ME 422 Inventory Management
3. ME 423 Production and Operations Management
4. ME 424 Research Project