From inception – in 1991 – the Limkokwing University of Creative Technology has been sensitive to market demands because it felt a strong responsibility to produce graduates who are able to make a smooth transition from classroom to workplace. Here is a synopsis of its development and eventual global expansion.
Fitting into a national scenario
The Sixth Malaysia Plan (1991-1995) accorded education as high national priority. The country was beginning to pick up pace in its development as it shook off the effects of the mid’80s recession. Export was identified as the engine of economic progress. To gain a competitive edge Malaysia needed skilled and creative human resources to design, to plan, to strategise.
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Industry collaboration gave wonderful opportunities for students to engage their creative expressions in real work experience. These included work developed for restaurants, hospitals, manufacturers, resorts, publishers, humanitarian foundations, societies and clan associations, councils, public relations companies, municipal councils, government ministries, and non- government organisations. The work has been wide-ranging from the type of creative input needed to the type of organisation that required the input.
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