Riverton University-Business School Marketting

Riverton University-Business School Marketting


Marketing is both an art and a science appealing to creative people and those with a more analytical orientation. Marketers are the crucial link between the organization, its customers/end-users and its suppliers, concerned with building relationships that are valuable for all parties.
Consequently, marketing is rooted in a strong understanding of the customer, whether an individual consumer or another organization.


As a result of completing this program, students should be able to

  • Demonstrate knowledge and skills in identifying customer needs through market research, developing new products and services based on marketing strategy formulation, and promoting and distributing products and services with relevance in domestic and international settings.
  • Demonstrate a basic understanding of issues related to international trade controls, foreign trade operations location of markets, negotiation practices, monetary issues and international public relations.